AI Insights · Timothy · July 2022
Top 5 Ultracasual Games on iOS in the UK for Q2 2022
Explore the performance of the top 5 ultracasual games on the iOS platform in the UK during Q2 2022, including their weekly downloads, revenue, and active users.
In Q2 2022, the ultracasual games category on the iOS platform in the United Kingdom saw varying performance trends for the top 5 apps. Here's a detailed look at their metrics:
Fill The Fridge! by Rollic Games experienced significant fluctuations in weekly downloads, peaking at around 107K in late March and then declining to 37.8K in early May before recovering to 65.6K by the end of June. Weekly revenue saw a downward trend from $2.3K in late March to $877 in early May, with a slight recovery to $1.7K by late June. Weekly active users started at 287K in late March, dipped to 223K in mid-May, and then surged to 354K by the end of June.
Diamond Painting ASMR Coloring from Crazy Labs saw its weekly downloads peak at 3.5K at the end of May, followed by a decline to 1.1K by the end of June. Weekly revenue decreased from $911 in late March to $344 in late June, with a slight uptick to $517 in the final week. Active users peaked at 5.8K at the end of May, later falling to 3.2K by the end of June.
Draw it by Kwalee Ltd showed a varied trend in weekly downloads, peaking at 10.7K in mid-April and then declining to 3.7K by mid-June, before a slight increase to 4.9K by the end of June. The app’s revenue fluctuated around the $300 mark throughout the quarter. Active users hit a high of 24.9K in mid-April and then saw a general decline, stabilizing around 11.9K by the end of June.
Dot to Dot: Connect the Dots by Dot to Dot s.r.o. maintained relatively stable weekly downloads, hovering around 200-300. Weekly revenue showed minor fluctuations, typically around the $200 mark, with a slight peak at $235 in the final week of June. Active users remained stable, averaging around 500-600 throughout the quarter.
Goo: Slime simulator, ASMR by Exomind LTD saw a drastic drop in weekly downloads from 1.7K in late March to nearly zero in early May, with a slight recovery to 290 by the end of June. Revenue followed a similar pattern, declining from $306 in late March to $102 by the end of June. Active users started at 1.7K in late March and dropped to 386 by the end of June.
The data presented here comes from Sensor Tower, where more insights can be found for a deeper understanding of the ultracasual games market on the iOS platform in the UK.
